GOVIND SINGH
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Amazon’s recent move to acquire MX Player, one of the popular video streaming platforms in India, is a testament to the growing importance of the Indian entertainment industry.
In this article we will provide every details regarding the deal and subsequently all the features. Let’s commence !!!
Amazon and Mx player :
With over 300 million users globally and more than 150 million active users in India, MX Player has become a household name, thanks to its exclusive content and web shows. The platform’s ad-supported OTT model has also been well-received by viewers.
Amazon’s interest in acquiring MX Player is driven by its desire to strengthen its position in the Indian entertainment space. While it currently offers Prime Video to its global users as an OTT platform, the acquisition of MX Player will help it compete with other players in the market, such as Google and Netflix.
The OTT industry in India has seen significant growth in recent years, particularly after the COVID-19 lockdown. The acquisition of MX Player will help Amazon tap into this booming market and expand its reach among Indian audiences.
It is worth noting that the company’s offer to acquire MX Player is yet to be finalised. The deal may not go through, as other companies, including Zee-Sony, are also said to be interested in buying the video streaming app.
Hence the bidding will be exciting one!!!
Moreover, The exact valuation of MX Player is still unknown, but its post-money valuation reached $500 million in its last round of funding, where it raised $110.8 million from Tencent, a popular Chinese company.
If Amazon does acquire MX Player, it will have access to a vast user base and a catalogue of exclusive content. MX Player’s web series, such as Ashram, Bhaukal, and Flames, among others, have been a hit among viewers.
And even recently the company recent launch of Prime Gaming services in India is a sign of its interest in the country’s entertainment industry. The acquisition of MX Player could significantly benefit its position in the market and help it compete with other players.
Verdict and Conclusion :
In conclusion, Amazon’s interest in acquiring MX Player is a significant development for the Indian entertainment industry. The acquisition will help the company to compete with other players in the market and expand its reach among Indian audiences.
While the deal is yet to be finalised, its potential impact on the industry cannot be understated. The OTT industry in India is expected to continue its growth trajectory, and Amazon’s move to acquire MX Player is a step in the right direction.
